Terms of use

These terms apply to using this website and the Vitrina Play service, which is made up of the web app and the TV app. The service is provided by 24SETUP DOO BAČKA PALANKA (“24SETUP” or “we”). By using the service you accept these terms. If your company has a signed contract with us, the contract takes precedence where it differs from these terms.

1. The service

Vitrina Play lets businesses upload videos to the web app and play them in a loop on TVs running Android TV or Google TV. The service is for businesses, not consumers.

2. Accounts

• There’s no self sign-up. We set up an account for your company, and your administrator creates accounts for the people on your team.
• Keep your password safe and don’t share your account. You’re responsible for everything done through your company’s accounts.
• If you suspect someone has accessed an account without permission, write to us at support@vitrinaplay.rs right away.

3. Your content

• The videos and data you upload stay yours. You allow us to store, process and send them to your TVs only as far as needed to provide the service.
• You’re responsible for having all rights to the content you upload, including copyright, music rights and the consent of people who appear in it, for the content, advertising included, complying with the laws of the Republic of Serbia, and for the information in it being accurate, for example prices, discounts and how long offers run.
• We don’t review content in advance. If we learn that content is unlawful, we may remove it or block access to it, and tell you.

4. What’s not allowed

• uploading unlawful content, or content that infringes the rights of others;
• uploading files containing malicious code;
• trying to access other people’s accounts or data, or parts of the system you’re not authorized to use;
• overloading, disrupting or attacking the service;
• reselling the service without our written permission.

If you break these terms, we may suspend or close the account.

5. TVs and equipment

You’re responsible for the TVs and other devices, power, internet connection and local network in your stores. The app runs on supported TV models with Android TV or Google TV; we provide the list of supported models on request. A TV needs an internet connection to download new videos and check in with the service.

6. Availability, faults and changes to the service

24SETUP uses reasonable efforts to keep the TV app and the web app running without interruption, but doesn’t guarantee it: maintenance is sometimes needed, and problems outside our control can happen.

Report software faults to support@vitrinaplay.rs. 24SETUP aims to fix a reported fault within 7 business days of receiving the report. If a fault isn’t fixed in that time, you’re entitled to a proportional reduction of the fees, or a refund of fees already paid, for the period from the end of that time until the fault is fixed.

Interventions that need someone on site, such as setting up a TV again, require your cooperation. The 7 business days don’t run while we wait for it.

Make complaints and claims in writing, to support@vitrinaplay.rs, within 30 days of noticing the problem.

We may change and improve the service. We tell you in advance about changes that significantly affect how you use it, except when a change is urgent for security reasons.

7. Prices and payment

Prices and payment terms are set in the offer or contract with your company.

8. Intellectual property

The Vitrina Play software, name and logo belong to us. While we work together, you have a non-exclusive right to use the service in line with these terms.

9. Liability

24SETUP isn’t liable for interruptions caused by the internet connection, power, the store’s local network, TVs and other devices or their faults, operating system (Google TV / Android TV) or device firmware updates, or actions of your company, your staff or third parties, such as changing settings or closing the app.

As far as the law allows, 24SETUP isn’t liable for indirect damage, including lost profits, lost revenue and lost ad impressions, or for content uploaded by users. 24SETUP’s total liability is limited to the fees your company paid for the service in the 12 months preceding the claim.

These limits don’t apply to damage caused intentionally or through gross negligence (Article 265 of the Law on Obligations).

10. Ending the service

The service ends as set out in the contract. After that, your company’s accounts are closed and we delete the data as described in the privacy policy.

11. Governing law and disputes

These terms are governed by the laws of the Republic of Serbia. We’ll try to settle any dispute by agreement; failing that, the court with subject-matter jurisdiction in Novi Sad will decide. These terms are published in Serbian and English; if the versions differ, the Serbian version prevails.

12. Changes to these terms

We publish new terms on this page. We tell customers about significant changes by email at least 30 days before they take effect.

13. Contact

Send questions about these terms to support@vitrinaplay.rs.